Video are currently the present preferred format for people interaction. Following Youtube 2021 report, everyday people watch one billion hours of videos on YouTube and generate billions of views. In other words, if every single person on earth watched a video on youtube, that’s more than 8 minutes per day per person.
Another interesting fact is that searches related to the term “how to” are growing 70 % year over year (searchengineland 2020). This means that when users are searching for ways to learn something, they rely on video content.